Activity #6 Personality

Personality Factor à	Neuroticism	Extraversion	Openness to Experience	Agreeableness	Conscientiousness
Specific traits of factor  ê	Anxiety	Warmth	Fantasy	Trust	Competence
	Hostility	Gregariousness	Aesthetics	Straightforwardness	Order
	Depression	Assertiveness	Feelings	Altruism	Dutifulness
	Self-Consciousness	Activity	Actions	Compliance	Achievement Striving
	Impulsiveness	Excitement Seeking	Ideas	Modesty	Self- Discipline
	Vulnerability to Stress	Positive Emotion	Values	Tender Mindedness	Deliberation

Upon careful analysis of the personality traits in the Five-Factor Model by Costa and McCrae, I had a lot of difficulty classifying my own personality. I can rule out Neuroticism, because none of those traits describe me at all. I feel as though my personality fits mostly into the extraversion and conscientiousness category with a dash of agreeableness. I would say that this is a relatively accurate description of myself as a whole. I am very out-going and positive, but always do the “right” thing and prioritize my life. I am above all a social being but have very strong roots in being responsible, caring or others and striving to improve my personal future.

This activity lends itself very well to describing the personality of beer companies. Ireland is known for Guinness, so one would assume that the personality depicted by Guinness advertisements is indicative of the personality of Ireland as a whole. 

I feel as though the inviting and slightly sexual nature of these specific ads qualify as a extraversion personality. This advertising campaign reaches out from the norm of beer advertisements, and focuses on women consumers, rather than males. This also adds to the attention and excitement seeking qualities that make this campaign extroverted in personality. 

Guinness advertisements scream a level of confidence and social acceptance. They advertise as if they are the best beer out there, and nothing comes close. This just further proves the extraversion in the personality of the company and Ireland as a whole. Before I looked at other beer advertisements from other parts of the the world, I decided to look up Carlsberg, another Irish beer, and see if its ads portrayed the same confident, social, extraverted personality that Guinness did. I found that the ads expressed confidence in their beer being the best and promotes being social, just like Guinness. 

I decided to compare these two beer advertisement campaigns to Budweiser in the US and Heineken from the Netherlands. I feel as though the gragarious trait of extroverts is expressed the best in all nations in the Budweiser and Carlsberg and Heineken advertisements. All advertise getting together with friends and promote being social and extraverted.